Founded in 2002, GM has a strong legacy in the Indian market for innovative switches and home accessories. Precisely, they have revolutionized both the categories with a focus on offering a better living and making lives simpler. With time and focus on technological innovations, GM expanded its portfolio with creative and innovative products.
Today it has a portfolio of ground-breaking products, including next-generation Wi-Fi switches, home automation, LED lights, fans, Bluetooth music players, home security products, switchgear, wires, cables, pipes, appliances, and much more to ensure comfort in every home. Its diligence and penchant for innovations have helped it carve a space for technological enhancement in every home.
Modular Switches
In 2004, GM introduced the first modular polycarbonate switches, dubbed "Four Five”, ushering in an industrial revolution. The modular switches were designed with the ideology of four walls and appealed to five senses. Very quickly, it attracted a lot of positive attention because of its design, safety and convenience, and it helped the company build its place in the homes and hearts of its customers.
LED Lights
After setting a benchmark in the switch sector, GM launched the ‘G-Lux’ series in the LED lighting market in 2016. As the first modular LED light, the product became a game changer for both the sector and the company. GM quickly soared to greater heights in the LED sector, introducing more premium LED products. It also partnered with Occhio—a premium lighting solution from Germany— to cater to the high-end audience in the country.
In the same year, they also introduced safety products like switchgear (MCB, DBs, RCCBs, isolators, etc.). Today GM offers complete home electrical solutions from wires, pipes and fitting to switches, lights and home automation solutions.
Home Appliances
Two years after innovating LED lighting, GM entered into home appliances and launched an attractive range of ceiling, pedestal, ventilation, and personal fans. The innovation and quality used helped the company become among the top fan manufacturers in the country.
Moreover the soon to be launched clothing iron and geysers will open doors to many more home appliances in the future. The company has a dedicated and genius team that constantly breeds life into innovative ideas. Each of its flagships, especially their design, safety, and convenience, complements the focus on R&D.
The company has its own in-house divisions for branding, manufacturing, and product design. Together, GM not only offer total control over product design and cost but also ensure the highest-quality output. Every product passes a thorough screening process, safety tests, and quality assurance evaluations, ensuring the highest standards.
GM has demonstrated success with the launch of IoT-enabled products like lights, fans and other home automation products. Not to mention, the products will be interoperable and ensure a seamless experience. They are also scanning the market meticulously to get their hands on innovative technologies to cater to the changing needs of customers.
GM’s manufacturing facility is spread around 2.5 lakh sq. ft. with the most efficient and high-grade machinery that produces the finest quality products that also incorporate the sustainability factor. GM uses eco-friendly raw materials to reduce environmental impacts, while empowering local communities by promoting local initiatives. Its categorical versatility and path-breaking innovations at a reliable price make it a one-stop-shop for end-to-end electrical solutions.
The company works on the six core values; Innovation, Integrity, Passion, Customer Focus, Teamwork, and Safety. These core values are the guiding principles of their success over the years. Ultimately, GM wants to make life more comfortable and convenient for every household on the planet. With its dual strategy, the company will undoubtedly introduce new products and establish new footholds. At the same time, the efforts will help in uncovering new horizons of innovation with the same vision
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