The House of Abhinandan Lodha launches India’s first nation – wide campaign to highlight the significance of land as a key asset class. The campaign, with legendary actor and brand ambassador of The House of Abhinandan Lodha, Amitabh Bachchan and directed by renowned filmmaker Abhishek Varman, aims to reaffirm the brand’s position at the forefront of creating inter-generational wealth, making land a relevant and attractive investment for modern Indian retail investors.
The brand’s first campaign film tells the story of a young man whose life undergoes profound, intangible changes after investing in land. Through his narration, Amitabh Bachchan conveys that apart from the long-term benefits that land offers there are also immediate emotional rewards—a father’s pride and a mother’s peace of mind come almost right away. Land, in many ways, secures your legacy for the future, while also shaping your identity in the present.
“Over the last 3 years, we have seen a new category emerge in Indian residential real estate. Residential Land, when held with clear possession, clear title, and clear goals for a long period emerges as the most rewarding investment. As the leader of this category, the onus of building this category and making high potential land accessible to all Indians lies with us. With this objective in mind, we are excited to launch India’s first nation-wide campaign for Land, one which makes the category relevant in the lives of the Indian investor” said Samujjwal Ghosh, CEO at The House of Abhinandan Lodha.
"Retail consumption of land has exponentially grown with the promise of removing barriers of physical security and legal clarity. An individual’s decision to invest in land is not simply guided by wealth creation or end use, but a barrage of emotions surrounding it. Land ownership brings with it a sense of identity and pride, along with the reassurance of knowing that your legacy is secure. This campaign taps into the same emotions to make land relevant again.
Launched on the 11th October Bachchan's birthday—it was celebrated with a special cinema screening of the brand film exclusively for all employees of The House of Abhinandan Lodha." said Pawan Sarda, Chief Growth Officer at The House of Abhinandan Lodha.
Director of this brand campaign and renowned film director, Abhishek Varman said, “As a filmmaker, this campaign was about capturing the deeply personal and emotional journey that land ownership can evoke in an individual’s life. It’s not just about the transaction, but about the transformation—those subtle, intangible changes that investing in something so meaningful can bring. Through this film, I wanted to tell a story that resonates with every viewer, using visuals and narrative to reflect the pride, identity, and emotional depth that comes with securing one’s legacy. The challenge was to make these emotions felt onscreen, and I believe we’ve created something that truly reflects that journey.”
In just three years, The House of Abhinandan Lodha has transformed the process of land ownership, making it simpler and more accessible to the masses. By leveraging technology, the brand has enabled thousands of Indians to seamlessly discover, invest in, and manage land, ensuring transparency and security in every transaction.
As land investment grows in popularity among retail investors, The House of Abhinandan Lodha has taken the lead in building trust in the category. With this new campaign, the brand reinforces its promise to offer secure, transparent, and high-potential land investments that not only generate financial returns but also secure legacies for generations.
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