JK Lakshmi Cement (JKLC) announced the extension of its successful partnership with cricketing superstar Rohit Sharma as its brand ambassador. This renewed association reflects the brand's commitment to excellence and the shared values that define both JKLC and Rohit Sharma, the company said.
Rohit Sharma, known for his leadership and consistent performance on the cricket field, perfectly embodies the core values of strength, reliability, and excellence that JKLC represents. His previous association with the brand has been a tremendous success, resonating deeply with consumers and stakeholders alike.
With this renewed partnership, Rohit Sharma will continue to be featured in JKLC’s advertisements and brand communications across the country, across platforms. The tagline “India’s Best Performer” has been well received across the sales network and among consumers, contributing to increased brand scores and enhanced business valuation. The association between Rohit Sharma and JK Lakshmi Cement reflects shared values of excellence, customer focus, teamwork, trust, and integrity. As a leader and captain, both on and off the field, Rohit exemplifies resilience and strength—qualities that are synonymous with JKLC's products. JK Lakshmi Cement looks forward to another successful year with Rohit Sharma, reinforcing its position as a top cement brand in the market, stated a press release.
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