RR Kabel Ltd has launched its impactful TVC campaign, #FireSeJyaadaJaanleva, featuring Bollywood star Akshay Kumar, stressing the importance of safety with high-quality wiring.
The campaign, aired on major television channels and social media platforms, highlights the often-overlooked dangers of toxic smoke emitted by regular PVC wires during fires.
RR Kabel’s innovative FIREX LS0H-EBXL (Low Smoke Zero Halogen) wires are showcased in the campaign, which aims to raise public awareness about the critical need for safer wiring in homes. The TVC delivers a powerful message: the wires behind the walls are as vital as the walls themselves in protecting families from the deadly effects of toxic smoke during a fire.
The campaign seeks to dispel the myth that fire alone is the main threat during an outbreak, pointing out that toxic smoke poses a greater danger. The #FireSeJyaadaJaanleva campaign aligns with RR Kabel’s brand proposition, ‘Akalmand Bano Sahi Chuno’ (Be Wise, Choose Right), urging consumers to prioritise safety when selecting wires for their homes.
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