In a major step towards advancing the digital transformation of UAE’s real estate sector, ANACITY, part of the ANAROCK Group, has been chosen as their preferred digital transformation partner by BNW Developments, a premier real estate developer in the UAE, to launch BNW LIVING – a cutting-edge, mobile customer experience platform, designed to unify the customer journey, from sales to possession, for BNW residential projects’ investors, buyers and residents.
BNW LIVING Mobile App will consolidate the current fragmented real estate customer experience, with easy access to essential information and services through a single, intuitive interface. The app available on both Play Store and App Store will provide buyers and residents with easy access to construction updates, referrals, payment schedules, visitor authorisations, helpdesk, amenity bookings, service charge payments, and other community management tools. For community managers, the platform offers a robust multi-community dashboard, enabling them to track visitor records, approve and manage tenant move-ins, generate invoices, manage complaints, schedule maintenance, and oversee vendor interactions. All of this can be done from the centralized dashboard, fostering a more efficient and cohesive property management process.
This innovative interface will initially power BNW’s recently launched uber-luxury residential project, Aqua Arc, on Al Marjan Island, Ras Al Khaimah, further being rolled out across their upcoming projects. The residential communities are expected to be completed by Q3 2027, rendering enhanced convenience and transparency to buyers and investors from across Middle East, Europe, China, India, the UK and the US.
Commenting on the partnership, Amit Puri, Group CEO, BNW Developments said, “As a new-age developer, we are always looking to push the boundaries of what’s possible in real estate. BNW LIVING mobile app is ground-breaking and marks a new chapter for us, where innovation meets customer-centricity. Our focus has always been on providing an exceptional customer experience. This new app will not only simplify interactions for our investors, buyers, and residents spread globally but will also strengthen BNW’s relationships. With ANACITY’s unmatched expertise in digital transformation and automation of buyer and resident communities, we are confident this platform will deliver immense value to our clients. Our collaboration with ANACITY aligns perfectly with our vision to stay ahead in an increasingly digital world.”
Elaborating on the need for a unified user experience, Shajai Jacob, Managing Director & CEO of ANACITY, said, “Thrilled to partner with BNW Developments on their requirement for a cutting-edge mobile application. BNW LIVING is more than just an app – it digitally transforms the entire buyer and resident journey, setting a new benchmark in how real estate developers engage with their customers. By unifying the complete user journey, from sales to possession through one platform, we aim to enhance convenience, transparency, and overall customer happiness to BNW’s clients across the globe. ANACITY will not only ensure the highest data privacy standards, but also reimagine the manner in which customers henceforth transact and experience real estate services.”
With this launch, ANACITY solidifies its standing in the GCC proptech ecosystem, which also adds on to digital innovation in Dubai’s real estate sector. Through BNW LIVING, ANACITY continues to redefine the real estate experience for developers, offering buyers, residents and property managers a streamlined, digital-first approach to community engagement.
