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Global water technology company A. O. Smith Corporation (the “Company”) announced it has completed its acquisition of Pureit, a Hindustan Unilever Limited company. Pureit offers a broad range of residential water purification solutions, primarily in India.
“Pureit complements our premium brands in the market and their strength in e-commerce will allow us to expand our presence in that channel,” said Kevin J. Wheeler, the Company’s Chairman and Chief Executive Officer. “This acquisition aligns with our strategy of adding scale and enhances our premium water treatment product portfolio and distribution footprint.”
Pureit was first launched in 2004 in Chennai, India, to provide accessible and safe drinking water to the fast-growing populations of South Asia, and beyond. Today Pureit is a leading water purification business operating in India, Bangladesh, Sri Lanka, Vietnam and Mexico, among other markets, with a diversified product offering across devices, filters and spares.
“We are excited to welcome Pureit to the A. O. Smith family. Pureit’s history of providing effective water purification solutions has made them a leader in the water industry,” said Parag Kulkarni, President of A. O. Smith Indian Water Products Private Limited. “Our cultures align closely, emphasizing innovation, best-in-class customer service and premium products. Together, we will elevate our brand and expand our reach and impact across South Asia.”
“Aligning with A. O. Smith is a significant step forward for Pureit, enabling us to merge our strengths in innovation and market reach. Together, we look forward to setting new benchmarks in water purification and combining our shared commitment to quality and customer trust,” said Sreenivas Narayanan, General Manager – Pureit. “This partnership with A. O. Smith empowers us to deliver even more advanced, reliable, and accessible solutions to address the evolving water purification needs in India.”
The agreement to acquire Pureit was announced earlier this year and the acquisition will not have a material impact on earnings in the first year.
